Creative subtypes (audio and video) value 15 means VAST 4.3

VAST 4.3 inline documents, the newest version in the list. An AdCOM addition.

List: Creative Subtypes - Audio/VideoValue 15

When to send it

Send 15 when the player parses VAST 4.3 inline documents. VAST 4.3 is the newest version that has a value in the list.

Buyers producing 4.3 creative look for 15, but most also produce documents a 4.1 or 4.2 player can read, so listing only 15 narrows demand without much gain. In Bid.protocol, send 15 only if the returned document actually declares version 4.3. It is confused with 16 (its wrapper) and with 13 (VAST 4.2).

Example

{
  "imp": [
    {
      "audio": {
        "protocols": [
          15
        ]
      }
    }
  ]
}

Fields that carry it

Other values in creative subtypes (audio and video)

ValueName
1VAST 1.0
2VAST 2.0
3VAST 3.0
4VAST 1.0 Wrapper
5VAST 2.0 Wrapper
6VAST 3.0 Wrapper
7VAST 4.0
8VAST 4.0 Wrapper
9DAAST 1.0
10DAAST 1.0 Wrapper
11VAST 4.1
12VAST 4.1 Wrapper
13VAST 4.2
14VAST 4.2 Wrapper
16VAST 4.3 Wrapper

The creative subtypes (audio and video) list page explains the whole list and its common mistakes.