Creative subtypes (audio and video) value 13 means VAST 4.2

VAST 4.2 inline documents. An AdCOM addition.

List: Creative Subtypes - Audio/VideoValue 13

When to send it

Send 13 when the player parses VAST 4.2 inline documents. Like the other later 4.x values, it lives in the AdCOM list and not in the OpenRTB 2.5 document.

Buyers that build creative to the 4.2 schema look for 13 and fall back to 11 or 7 when it is missing. A player that lists 13 but drops 11 and 7 may lose bids it could have rendered, since later 4.x players are generally able to read earlier 4.x documents. It is confused with 14 (its wrapper) and with 15 (VAST 4.3).

Example

{
  "imp": [
    {
      "audio": {
        "protocols": [
          13
        ]
      }
    }
  ]
}

Fields that carry it

Other values in creative subtypes (audio and video)

ValueName
1VAST 1.0
2VAST 2.0
3VAST 3.0
4VAST 1.0 Wrapper
5VAST 2.0 Wrapper
6VAST 3.0 Wrapper
7VAST 4.0
8VAST 4.0 Wrapper
9DAAST 1.0
10DAAST 1.0 Wrapper
11VAST 4.1
12VAST 4.1 Wrapper
14VAST 4.2 Wrapper
15VAST 4.3
16VAST 4.3 Wrapper

The creative subtypes (audio and video) list page explains the whole list and its common mistakes.