Verve RTB error 9: Missing Bid Price
What Verve says
The bid had no price.
Verve reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Verve RTB error 9 is this code.
What was checked
Verve rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.
What to change
Set price.
The same number in OpenRTB
OpenRTB loss reason 9 is Missing Bid Price. Verve publishes this integer with that meaning.