Verve loss reason codes
Verve publishes the loss reasons its own auction returns. An upstream auction can forward other codes. 206 is printed as an app bundle exclusion.
Published codes
| Value | Name | Meaning |
|---|---|---|
1 | Internal Error | Verve lists 1 as an internal error. |
3 | Invalid Bid Response | Verve lists 3 as an invalid bid response. |
4 | Invalid Deal ID | The deal id did not match. |
7 | Missing Markup | The markup was missing. |
9 | Missing Bid Price | The bid had no price. |
102 | Lost to Higher Bid | Another bid paid more. Verve fills the minimum bid to win for 102 and for 103. |
103 | Lost to a Bid for a Deal | A deal bid took the impression. Verve fills the minimum bid to win for this code. |
104 | Buyer Seat Blocked | The seat is blocked. |
200 | Creative Filtered - General; Reason Unknown | Verve filtered the creative and did not say why. |
202 | Creative Filtered - Disapproved by Exchange | Verve disapproved the creative. |
205 | Creative Filtered - Advertiser Exclusions | The advertiser is excluded. |
206 | Creative Filtered - App Bundle Exclusions | Verve prints 206 as an app bundle exclusion, the OpenRTB 2.5 name. |
209 | Creative Filtered - Category Exclusions | The category is excluded. |
210 | Creative Filtered - Creative Attribute Exclusions | A creative attribute is excluded. |
Published in the Verve bid loss notification. The OpenRTB list these sit beside is the loss reason code table.