Verve RTB error 103: Lost to a Bid for a Deal
What Verve says
A deal bid took the impression. Verve fills the minimum bid to win for this code.
Verve reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Verve RTB error 103 is this code.
What was checked
Verve accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
Bid the deal when the request offers one.
The same number in OpenRTB
OpenRTB loss reason 103 is Lost to a Bid for a Deal. Verve publishes this integer with that meaning.