Google creative status code 97: Creative filtered because it lacks a WebM video file in the VAST
What Google creative status says
Creative filtered because it lacks a WebM video file in the VAST
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 97 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 97 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 97.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 95: Creative filtered because the skip offset is wrong (5 seconds is the correct value)
- Google creative status code 96: Creative filtered because it lacks a MP4 video file in the VAST
- Google creative status code 98: Creative filtered because it lacks a Flash video file in the VAST
- Google creative status code 99: Creative filtered because it lacks a required video MIME type in the VAST file (the specific missing type is not available)