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Google creative status code 96: Creative filtered because it lacks a MP4 video file in the VAST

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because it lacks a MP4 video file in the VAST

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 96 is this status.

What was checked

Google compared the creative on the bid with the constraint named in this status.

What to change

Status 96 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 96.

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