Google creative status code 87: Creative filtered because one or more declared restricted_category fields do not match the request
What Google creative status says
Creative filtered because one or more declared restricted_category fields do not match the request
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 87 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 87 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 87.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 85: Creative requires additional review
- Google creative status code 86: Creative filtered because one or more undeclared restricted_category fields were detected
- Google creative status code 88: Creative filtered because deal_id is not for a valid deal
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