Google creative status code 85: Creative requires additional review
What Google creative status says
Creative requires additional review
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 85 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 85 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 85.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 83: The ad was part of a winning passback chain and will only show if preceding requests in the chain pass back
- Google creative status code 84: Creative filtered because the publisher disallows ads from this agency
- Google creative status code 86: Creative filtered because one or more undeclared restricted_category fields were detected
- Google creative status code 87: Creative filtered because one or more declared restricted_category fields do not match the request