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Google creative status code 37: Creative filtered because html_snippet should be empty when video is requested

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because html_snippet should be empty when video is requested

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 37 is this status.

What was checked

Google checked html_snippet and video_url against the kind of ad the request asked for.

What to change

Send the snippet the request type allows, and leave the other one empty. A video request with HTML, or a display request with a video URL, returns this status.

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