Google creative status code 27: Creative filtered because it includes more than one of the following: html_snippet, video_url
What Google creative status says
Creative filtered because it includes more than one of the following: html_snippet, video_url
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 27 is this status.
What was checked
Google checked html_snippet and video_url against the kind of ad the request asked for.
What to change
Send the snippet the request type allows, and leave the other one empty. A video request with HTML, or a display request with a video URL, returns this status.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 25: Creative filtered because the declared width and height do not match the request
- Google creative status code 26: Creative filtered because the required fields width or height are missing
- Google creative status code 28: Creative filtered because click_through_url was not empty
- Google creative status code 29: Unknown error (deprecated)