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Google creative status code 204: The creative's instream format is not allowed (i.e. linear vs. non-linear)

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

The creative's instream format is not allowed (i.e. linear vs. non-linear)

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 204 is this status.

What was checked

Google compared the creative on the bid with the constraint named in this status.

What to change

Status 204 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 204.

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