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Google creative status code 188: Creative filtered due to publisher's app exclusion settings

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered due to publisher's app exclusion settings

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 188 is this status.

What was checked

The publisher's controls blocked this creative, buyer, or bid type.

What to change

The block is on the publisher's settings. Another creative or another buyer is the way through it. Resending the same bid returns this status.

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