Google creative status code 187: Creative filtered because of creative policy violations

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because of creative policy violations

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 187 is this status.

What was checked

Google's creative policy, or the inventory context, rejected the ad.

What to change

Replace the creative. Policy statuses stay on the asset until the violating content is gone.

Related