Google creative status code 168: Creative filtered because it lacks a MP3 (audio) file in the VAST
What Google creative status says
Creative filtered because it lacks a MP3 (audio) file in the VAST
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 168 is this status.
What was checked
Google looked in the VAST for a MP3 media file and did not find one.
What to change
Add a MP3 MediaFile to the VAST, or stop bidding this creative on requests that require MP3.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 166: Deal bid filtered because the publisher didn't enable deals for the exchange.
- Google creative status code 167: Publisher requires premium (high-quality) snippets only, but this snippet does not match
- Google creative status code 169: Creative filtered because it lacks a AUDIO (audio) file in the VAST
- Google creative status code 170: Creative filtered because it lacks a MOV file in the VAST