Google creative status code 166: Deal bid filtered because the publisher didn't enable deals for the exchange.
What Google creative status says
Deal bid filtered because the publisher didn't enable deals for the exchange.
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 166 is this status.
What was checked
Google checked the deal id on the bid against the publisher's deal settings.
What to change
Bid a deal the publisher enabled for this exchange and this deal type. An open-auction bid on a deal-only request, or a blocklisted deal id, returns this status.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 164: Native ad image asset aspect ratio not in permitted range
- Google creative status code 165: Creative filtered by publisher's restrictions on which brands can be shown together
- Google creative status code 167: Publisher requires premium (high-quality) snippets only, but this snippet does not match
- Google creative status code 168: Creative filtered because it lacks a MP3 (audio) file in the VAST