Google creative status code 156: ad_choices_destination_url field value cannot be parsed as a valid URL
What Google creative status says
ad_choices_destination_url field value cannot be parsed as a valid URL
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 156 is this status.
What was checked
Google tried to parse the VAST XML and failed.
What to change
Fix the VAST so it parses. A broken document returns this status on every bid that carries it.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 154: Creative filtered because buyer_creative_id is not UTF8 compliant
- Google creative status code 155: ad_choices_destination_url field value is too short to be a valid URL
- Google creative status code 157: ad_choices_destination_url field value has a domain that is all digits
- Google creative status code 158: Ad rejected because it is an HTML ad that plays video, and the impression excludes video ads