Google creative status code 154: Creative filtered because buyer_creative_id is not UTF8 compliant

What Google creative status says

Creative filtered because buyer_creative_id is not UTF8 compliant

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 154 is this status.

What was checked

Google looked for buyer_creative_id on the creative.

What to change

Send buyer_creative_id. Google drops the creative when the field is missing.

Related

• All Google creative status codes
• The OpenRTB loss reason table
• Google Authorized Buyers creative status codes
• Google creative status code 152: Invalid ad.adslot.billing_id in the bid response
• Google creative status code 153: ad.adslot.billing_id in the bid response does not match any adslot.matching_ad_data.billing_id in the bid request
• Google creative status code 155: ad_choices_destination_url field value is too short to be a valid URL
• Google creative status code 156: ad_choices_destination_url field value cannot be parsed as a valid URL