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Google creative status code 13: Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 13 is this status.

What was checked

Google's creative policy, or the inventory context, rejected the ad.

What to change

Replace the creative. Policy statuses stay on the asset until the violating content is gone.

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