Google creative status code 12: Creative filtered by publisher through the Publisher Controls ad review tool
What Google creative status says
Creative filtered by publisher through the Publisher Controls ad review tool
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 12 is this status.
What was checked
The publisher's controls blocked this creative, buyer, or bid type.
What to change
The block is on the publisher's settings. Another creative or another buyer is the way through it. Resending the same bid returns this status.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 10: Creative was not approved
- Google creative status code 11: Creative has not yet been categorized
- Google creative status code 13: Creative filtered because the context of the inventory was incompatible with ad content, according to ad policy
- Google creative status code 14: Creative filtered because of detected excluded_sensitive_category