Digital Turbine RTB error 204: Creative Filtered - Incorrect Creative Format
What Digital Turbine says
The creative format did not match the placement.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 204 is this code.
What was checked
Digital Turbine accepted the bid and rejected the creative. OpenRTB groups 200 through 215 as creative policy: size, format, security, category, attributes, or the app being promoted.
What to change
Send the format Digital Turbine requested.
The same number in OpenRTB
OpenRTB loss reason 204 is Creative Filtered - Incorrect Creative Format. Digital Turbine publishes this integer with that meaning.
Related
- All Digital Turbine loss reason codes
- The OpenRTB loss reason table
- Digital Turbine bid loss notifications
- Digital Turbine RTB error 103: Lost to a Bid for a PMP Deal
- Digital Turbine RTB error 202: Creative Filtered - Disapproved by Exchange
- Digital Turbine RTB error 205: Creative Filtered - Advertiser Exclusions
- Digital Turbine RTB error 206: Creative Filtered - App Bundle Exclusions