Site.name
The site's name as the exchange presents it to buyers. The publisher may ask for it to be aliased, so treat it as a display label rather than an identifier.
Field facts
- Path
site.name- Object
- Site
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.0
- Spec section
- 3.2.13
How it is used
Useful in reporting and deal setup. Target and match on Site.domain or Site.id, because names are not unique and can change.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"site": {
"name": "Example City News"
}
}Version history
Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.0 to 2.2 | string | No | No |
| 2.3 to 2.3.1 | string | No | No |
| 2.4 | string | No | No |
| 2.5 to 2.6-202606 | string | No | No |