Deal.bidfloor

Minimum bid under this deal, as a CPM in the currency named by Deal.bidfloorcur. Defaults to 0. When Deal.at is 3, the value is the agreed fixed deal price rather than a floor.

CurrentfloatOptionalSince 2.3

Field facts

Path: imp.pmp.deals.bidfloor
Object: Deal
Type: float
Default: 0
Requirement: Optional
Added: OpenRTB 2.3
Spec section: 3.2.12

How it is used

It applies to bids that carry this deal's id, while open-market bids are judged against Imp.bidfloor. A deal floor can sit above or below the open-market floor.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "pmp": {
        "deals": [
          {
            "bidfloor": 12
          }
        ]
      }
    }
  ]
}

Common mistakes

Sending a negative value. The validator's openrtb.imp.bidfloor_negative check runs on deal floors as well.
Pricing a non-USD deal without setting Deal.bidfloorcur, so the number is read as USD.

Version history

Added in OpenRTB 2.3, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.3 to 2.3.1	float, default 0	No	No
2.4	float, default 0	No	No
2.5 to 2.6-202606	float, default 0	No	No

Related fields

Other Deal fields

For a walkthrough of the whole object, read Deals and PMP.