Unity RTB error 1011: invalidBURLorImpTracking

What Unity Exchange says

Bid is missing burl or ext.imptrackers.

Unity Exchange reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Unity RTB error 1011 is this code.

What was checked

Unity checked the bid for a billing notice on burl or impression trackers on ext.imptrackers.

What to change

Put a billing notice URL on burl, or impression trackers on ext.imptrackers. Unity rejects the bid when both are missing.

Related

• All Unity Exchange loss reason codes
• The OpenRTB loss reason table
• Unity Exchange loss notifications
• Unity RTB error 1009: Unity subcategory block
• Unity RTB error 1010: IAB category block
• Unity RTB error 1012: Bid Request Timeout
• Unity RTB error 1200: Creative filtered (approval denied - user security)