Google creative status code 74: Creative filtered because it has historically had a high error rate and/or very low view rate
What Google creative status says
Creative filtered because it has historically had a high error rate and/or very low view rate
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 74 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 74 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 74.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 72: Creative filtered due to publisher's advertiser exclusion settings
- Google creative status code 73: Creative filtered due to publisher's targeting type settings
- Google creative status code 75: Creative filtered because the hosted creative had the wrong size or was not in a matching adgroup
- Google creative status code 76: Creative filtered because the VAST XML contains errors or could not be fetched for verification