Google creative status code 71: Creative filtered due to publisher's URL exclusion settings
What Google creative status says
Creative filtered due to publisher's URL exclusion settings
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 71 is this status.
What was checked
The publisher's controls blocked this creative, buyer, or bid type.
What to change
The block is on the publisher's settings. Another creative or another buyer is the way through it. Resending the same bid returns this status.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 69: Unknown error (deprecated)
- Google creative status code 70: Unknown error (deprecated)
- Google creative status code 72: Creative filtered due to publisher's advertiser exclusion settings
- Google creative status code 73: Creative filtered due to publisher's targeting type settings