Google creative status code 221: Native ad filtered because the VAST XML document is empty.
What Google creative status says
Native ad filtered because the VAST XML document is empty.
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 221 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 221 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 221.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 219: The list of ad technology providers used by the publisher to collect consent doesn't contain one of the vendors included in this ad...
- Google creative status code 220: Native ad filtered because it contains both video URL and VAST tag.
- Google creative status code 222: Native ad filtered because the VAST XML document is too large.
- Google creative status code 223: Bid filtered due to malformed frequency caps or because frequency capping was specified for a request which doesn't support it.