Google creative status code 160: native_ad.click_link_url field value is an invalid URL
What Google creative status says
native_ad.click_link_url field value is an invalid URL
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 160 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 160 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 160.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 158: Ad rejected because it is an HTML ad that plays video, and the impression excludes video ads
- Google creative status code 159: native_ad.video_url field value is an invalid URL
- Google creative status code 161: Creative filtered because it lacks a VPAID Flash file in the VAST
- Google creative status code 162: Creative filtered because it lacks a VPAID JavaScript file in the VAST