Google creative status code 138: Creative filtered because max_cpm_micros is too large
What Google creative status says
Creative filtered because max_cpm_micros is too large
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 138 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 138 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 138.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 136: native_ad.star_rating field value is invalid
- Google creative status code 137: Creative filtered because ad.width/height is not allowed for the chosen deal
- Google creative status code 139: Creative filtered because bidder used an unsupported OpenRTB feature
- Google creative status code 140: Unknown error (deprecated)