Google creative status code 131: Creative has not yet been reviewed or is not currently active, and the account has too many active snippets. Please contact your...

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative has not yet been reviewed or is not currently active, and the account has too many active snippets. Please contact your technical account manager

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 131 is this status.

What was checked

Google has not finished reviewing or categorizing this creative URL.

What to change

Wait for review. Bidding the URL again before Google categorizes it returns this status.

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