Google creative status code 128: impression_tracking_url not supported for non mobile-app html ads
What Google creative status says
impression_tracking_url not supported for non mobile-app html ads
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 128 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 128 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 128.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 126: impression_tracking_url field value cannot be parsed as a valid URL
- Google creative status code 127: impression_tracking_url field value has a domain that is all digits
- Google creative status code 129: Creative filtered because it is ineligible or unapproved for serving to a Chinese user or property
- Google creative status code 130: Creative filtered because it is ineligible or unapproved for serving to a Russian user or property