Digital Turbine RTB error 1010: Invalid or malformed bundle
What Digital Turbine says
A valid bundle is an Android package name or an App Store id. Digital Turbine maps Invalid or Malformed Bundle to lurl 1010.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 1010 is this code.
What to change
Send bundle as a Play package name or an Apple numeric id. A store URL in bundle returns 1010.