Loss reason 207: Creative Filtered - Not Secure
What it means
The creative loads http resources into an https context.
The exchange reports this code by expanding the ${AUCTION_LOSS} macro in the bid's loss notice URL (lurl). A bidder that does not set lurl never sees it, and never learns why it lost.
What the exchange checked
The exchange looked for an insecure URL in a creative served to an impression with imp.secure set to 1.
What to change
Serve the markup, the media file, and every tracker on https. One http pixel inside an otherwise https adm is enough for the exchange to return 207.
Related
- The full loss reason table
${AUCTION_MIN_TO_WIN}: the price-discovery companion macro- Loss reason 205: Creative Filtered - Advertiser Exclusions
- Loss reason 206: Creative Filtered - App Store ID Exclusions
- Loss reason 208: Creative Filtered - Language Exclusions
- Loss reason 209: Creative Filtered - Category Exclusions