Loss reason 206: Creative Filtered - App Store ID Exclusions
What it means
The promoted app's store ID is excluded.
OpenRTB 2.5 section 5.25 prints 206 as Creative Filtered - App Bundle Exclusions, and that list ends at 213. In September 2021 the current list renamed 206 from Bundle to App Store ID Exclusions and added 215 for App Bundle Exclusions. OpenRTB 2.6 does not print its own loss list: ${AUCTION_LOSS} points at the current table. The name in the heading above is the current one.
The exchange reports this code by expanding the ${AUCTION_LOSS} macro in the bid's loss notice URL (lurl). A bidder that does not set lurl never sees it, and never learns why it lost.
What the exchange checked
On the current list, the exchange compared the promoted app's store id, carried on bid.bundle, with bapp and with any publisher or deal app block. Play ids are package names such as com.example.game. Apple ids are numeric.
What to change
Drop that store id from the campaign on this inventory, and check the id format before you treat the loss as a policy block. An exchange that still implements the 2.5 table uses this same integer for a blocked bundle, which the current list reports as 215.
Related
- The full loss reason table
${AUCTION_MIN_TO_WIN}: the price-discovery companion macro- Loss reason 204: Creative Filtered - Incorrect Creative Format
- Loss reason 205: Creative Filtered - Advertiser Exclusions
- Loss reason 207: Creative Filtered - Not Secure
- Loss reason 208: Creative Filtered - Language Exclusions