Segment.name
A readable name for the segment, as a string such as "Auto intenders". Optional, and often left out when buyers already have the provider's mapping.
Field facts
- Path
user.data.segment.name,app.content.data.segment.name,dooh.content.data.segment.name,site.content.data.segment.name- Object
- Segment
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.0
- Spec section
- 3.2.22
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"user": {
"data": [
{
"segment": [
{
"name": "Auto intenders"
}
]
}
]
}
}Version history
Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.0 to 2.2 | string | No | No |
| 2.3 to 2.3.1 | string | No | No |
| 2.4 | string | No | No |
| 2.5 to 2.6-202606 | string | No | No |