Geo.regionfips104

The region in FIPS 10-4 notation, such as "US06" for California. NIST withdrew FIPS 10-4 in 2008, and OpenRTB keeps the field only for compatibility.

CurrentstringOptionalSince 2.0

Field facts

Path
device.geo.regionfips104, user.geo.regionfips104
Object
Geo
Type
string
Requirement
Optional
Added
OpenRTB 2.0
Spec section
3.2.19

How it is used

Prefer region with ISO 3166-2 codes. Send this only to partners that still ask for it.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "device": {
    "geo": {
      "regionfips104": "US06"
    }
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

VersionsType in the specRequiredDeprecated
2.0 to 2.1stringNoNo
2.2string noNoNo
2.3 to 2.3.1stringNoNo
2.4stringNoNo
2.5 to 2.6-202606stringNoNo

Related fields

Other Geo fields