EID.inserter
The canonical domain of the company that added this ID to the request, such as the publisher, an SSP, or a header wrapper. Added in OpenRTB 2.6-202409.
Field facts
- Path
user.eids.inserter- Object
- EID
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.6-202409
- Spec section
- 3.2.27
How it is used
Use the same domain that identifies you in ads.txt and in SupplyChainNode.asi; for a publisher, the domain of the site or app. With matcher and mm, it lets a buyer see whether an ID came straight from the provider or was attached further down the chain.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"user": {
"eids": [
{
"inserter": "ssp.example"
}
]
}
}Common mistakes
- Sending a company name or a URL with a scheme instead of a bare domain.
Version history
Added in OpenRTB 2.6-202409, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.6-202409 | Listed in this release's notes; IAB's tagged spec file for it does not include the field yet. | ||
| 2.6-202501 to 2.6-202606 | string | No | No |
Related fields
Other EID fields
For a walkthrough of the whole object, read User identity and EIDs.