OpenRTB 2.6-202409

Released 2024-092 cataloged changes

What this release is

The September 2024 snapshot focused on identity: EID insertion, matcher, and match-method fields that let buyers evaluate how an extended ID was derived, plus cookie-based ID syncing guidance in the specification itself.

What changed in 2.6-202409

ChangeKindSummary

appendix.cookie_syncAdded guidanceOpenRTB 2.6-202409 added cookie-based ID syncing guidance to the specification.eid.inserterAdded fieldOpenRTB 2.6-202409 added EID insertion, matcher, and match-method fields.

Validate against 2.6-202409

The tester can pin validation to this exact revision, so deprecated, moved, and not-yet-available findings reflect what 2.6-202409 actually says. The same pin works in the CLI: rtblint validate --version 2.6-202409 request.json.

Bid request JSON Schema for 2.6-202409
Bid response JSON Schema for 2.6-202409

Adjacent versions

Previous: OpenRTB 2.6-202402
Next: OpenRTB 2.6-202501
All versions: version index
Migrating across the big steps: 2.5 vs 2.6 and 2.6 vs 3.0