OpenRTB versions

OpenRTB 2.6-202409

Released 2024-092 cataloged changes

What this release is

The September 2024 snapshot focused on identity: EID insertion, matcher, and match-method fields that let buyers evaluate how an extended ID was derived, plus cookie-based ID syncing guidance in the specification itself.

Available coverage

Release documentation
Available
Extracted object catalog
Available
JSON Schemas
Available
Exact-snapshot validation
Supported

What changed in 2.6-202409

ChangeKindSummary
appendix.cookie_syncAdded guidanceOpenRTB 2.6-202409 added cookie-based ID syncing guidance to the specification.
eid.inserterAdded fieldOpenRTB 2.6-202409 added EID insertion, matcher, and match-method fields.

Validate against 2.6-202409

The tester can pin validation to this exact revision, so deprecated, moved, and not-yet-available findings reflect what 2.6-202409 actually says. The same pin works in the CLI: rtblint validate --version 2.6-202409 request.json.

Adjacent versions