DirectDeals.bidfloor

Floor for this deal as a CPM in the deal's currency, default 0. When DirectDeals.at is 3, the value is the agreed deal price rather than a minimum.

Removed after 2.2FloatOptionalSince 2.2

Field facts

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "pmp": {
        "deals": [
          {
            "bidfloor": 6
          }
        ]
      }
    }
  ]
}

Added in OpenRTB 2.2, last present in 2.2. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.2	Float, default 0	No	No

For a walkthrough of the whole object, read Deals and PMP.