Data.name

The data provider's name, as a string chosen by the exchange. For extended content IDs it identifies the content data platform, usually by a domain the platform owns.

CurrentstringOptionalSince 2.0

Field facts

Path: user.data.name, app.content.data.name, dooh.content.data.name, site.content.data.name
Object: Data
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.21

How it is used

Publisher first-party audiences commonly use the publisher's domain here, so buyers can tell seller-defined segments from third-party ones.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "user": {
    "data": [
      {
        "name": "dataprovider.example"
      }
    ]
  }
}

Version history

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No