plcmt 9 means In-scene
Added in AdCOM 1.0-202607. Branded elements composited into the picture of the content itself.
When to send it
Send 9 when the ad is placed inside the picture of the content rather than beside it or over it: a virtual product on a table, or a branded poster or billboard composited into a scene. For now, AdCOM scopes the value to virtual billboard-style placements in recorded rather than live content. The value was added in AdCOM 1.0-202607.
In-scene ads do not interrupt viewing, so buyers measure them differently from interruptive video. The creative is usually artwork composited into the scene rather than a video file the player switches to, so confirm with the seller what markup it expects before bidding. It is confused with 7 (Overlay), which sits on top of the picture as a separate layer.
Example
{
"imp": [
{
"video": {
"plcmt": 9
}
}
]
}Fields that carry it
Other values in plcmt subtypes (video)
| Value | Name |
|---|---|
1 | Instream |
2 | Accompanying Content |
3 | Interstitial |
4 | No Content/Standalone |
5 | Pause |
6 | Screensaver |
7 | Overlay |
8 | Squeezeback |
The plcmt subtypes (video) list page explains the whole list and its common mistakes.