plcmt 5 means Pause
Added in AdCOM 1.0-202607. Shown while the viewer has paused content they chose to watch.
When to send it
Send 5 for an ad that appears while the viewer has paused streaming content they asked to watch, the format usually called a pause ad on CTV. The content player stays the focus of the screen, and the ad goes away when playback resumes. The value was added in AdCOM 1.0-202607 as part of the CTV Ad Portfolio work.
Buyers expect 5 to come with Video.playbackmethod 8 or 9, the pause-initiated methods added in the same release. Pause creative is often a static or lightly animated image, which is what creative attributes 21 (Static Visual) and 22 (Limited Motion) were added to describe at the same time. Bidders built on value sets older than 202607 may reject 5 as out of range. It is confused with 7 (Overlay), which appears while content keeps playing, and with 6 (Screensaver), which is triggered by inactivity rather than by the viewer pressing pause.
Example
{
"imp": [
{
"video": {
"plcmt": 5
}
}
]
}Fields that carry it
Other values in plcmt subtypes (video)
| Value | Name |
|---|---|
1 | Instream |
2 | Accompanying Content |
3 | Interstitial |
4 | No Content/Standalone |
6 | Screensaver |
7 | Overlay |
8 | Squeezeback |
9 | In-scene |
The plcmt subtypes (video) list page explains the whole list and its common mistakes.