What is skippable video?
Skippable video is a video ad the viewer can end early after a set time, usually by pressing a skip button. In OpenRTB the player's skip policy is described by Video.skip, Video.skipmin, and Video.skipafter, added in version 2.4. A creative that draws its own skip button is flagged separately in the bid with creative attribute 16.
Also called: skip, video.skip, skipmin, skipafter, skip button.
How it works
Video.skip = 1 says the player will offer skipping. Video.skipmin sets the length above which an ad becomes skippable, and Video.skipafter sets how many seconds must play before the skip control appears. Both default to 0 and mean nothing unless skip is 1. For example, skip 1, skipmin 20, and skipafter 6 describe a player where ads longer than 20 seconds can be skipped after 6 seconds.
The request fields describe the player, not the ad. In VAST, a linear creative can also declare its own skip point with the skipoffset attribute, and some creatives render a skip button themselves. A bidder returning such a creative lists value 16 in Bid.attr, and a seller that refuses those creatives lists 16 in Video.battr.
Pitfalls: skipmin or skipafter on an imp where skip is 0 or missing, and treating a missing skip as 0, when the field has no default and absence only means the player did not say. Buyers that pay per completed view need these fields to price correctly.
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Related terms
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