openrtb.2.6.regs.gdpr

What it means

In OpenRTB 2.6-202204, regs.ext.gdpr moved to regs.gdpr.

OpenRTB 2.6 moved GDPR signaling out of regs.ext into the core regs object.

Why it matters

A consumer on 2.6-202204 reads this value from regs.gdpr. Send it at the old location and it is silently ignored, so whatever it governs (consent, restrictions, targeting) never takes effect.

How to fix it

Write the value at regs.gdpr instead of regs.ext.gdpr. While you still serve older partners, you may need to populate both during the transition.

Paste your bid request into the tester and select OpenRTB 2.6-202204 to see whether this rule fires against your payload.

Reference

• Specification section: Section 3.2.3
• Source: OpenRTB 2.6 Appendix B: Version 2.5 to 2.6

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