openrtb.2.4.geo.location

What it means

OpenRTB 2.4 introduced geo, which openRTB 2.4 increased location support and geographic detail..

Why it matters

geo is only defined from 2.4 onward. Used against an earlier version it is not valid, and a consumer below 2.4 treats it as an unknown field.

How to fix it

Target OpenRTB 2.4 or later when you send geo, and make sure the value matches the type and any enum the specification defines for it.

Paste your bid request into the tester and select OpenRTB 2.4 to see whether this rule fires against your payload.

Reference

• Specification section: Release highlights
• Source: IAB Tech Lab OpenRTB standards page

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