DV360 requires the device IPv4 or IPv6 address.

What it means

DV360 requires the device IPv4 or IPv6 address. This check applies to the selected vendor contract and integration direction.

Why it matters

The declared profile checks the published partner contract alongside canonical OpenRTB. It does not verify runtime approval or account configuration.

How to fix it

Supply the missing information through the documented field or permitted alternative for this direction.

Example that trips it

{
  "id": "req",
  "device": {
    "ua": "browser"
  },
  "user": {},
  "site": {
    "domain": "publisher.example"
  },
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 300,
        "h": 250
      }
    }
  ]
}

Profile dv360, OpenRTB 2.6-202606. The fixture asserts openrtb.profile.dv360.ip_required at device.ip.

Check your payload

Paste a bid request or response into the tester to see whether this code fires against it, or gate on the id in CI with the CLI: the id is stable, wording is not.

• Primary protocol documentation
• Replayable source fixture

Back to the full diagnostic code reference.