Loss reason 0: Bid Won

What it means

Not a loss at all; exists so one notice pipeline can report every bid outcome.

The exchange reports this code by expanding the ${AUCTION_LOSS} macro in the bid's loss notice URL (lurl). A bidder that does not set lurl never sees it, and never learns why it lost.

What to do about it

Code 0 is not a loss: it exists so one notice pipeline can report every bid outcome through the same lurl mechanism. If you see it in loss dashboards, your pipeline is misfiling wins.

Related

• The full loss reason table
• ${AUCTION_MIN_TO_WIN}: the price-discovery companion macro
• Loss reason 1: Internal Error
• Loss reason 2: Impression Opportunity Expired