UID object

A UID holds one user identifier inside an EID, together with the type of agent it was observed on. One EID can carry several UIDs from the same source, for example a browser-scoped ID and a person-level ID. Added in OpenRTB 2.6.

3 fieldsOpenRTB 2.6-202210 to 2.6-202606At user.eids.uids

How it is used

The exchange should send a UID only when its business agreements and the request's consent signals allow it.

The User identity and EIDs page covers it in more depth.

Fields

FieldTypeRequirementSinceStatus
atypeintegerOptional2.6-202204Current
extobjectOptional2.6-202204Current
idstringOptional2.6-202204Current

Where it sits

Contained in: EID.

All objects

The field reference index lists every OpenRTB 2.x object.