Regulations.coppa

Flag for whether the request is covered by the FTC rules under the US Children's Online Privacy Protection Act: 0 means no, 1 means yes. Introduced in 2.2 and carried forward unchanged as Regs.coppa.

Removed after 2.2integerOptionalSince 2.2

Field facts

Path: regs.coppa
Object: Regulations
Type: integer
Requirement: Optional
Added: OpenRTB 2.2
Last version: OpenRTB 2.2
Spec section: 3.3.15

How it is used

The 2.2 implementation notes asked exchanges, when the flag is 1, to remove hashed device IDs, truncate IP addresses, drop latitude, longitude, city, metro, and ZIP code, and remove user IDs, year of birth, and gender. Buyers should not apply behavioral targeting to these impressions.

Allowed values

0, 1.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "regs": {
    "coppa": 1
  }
}

Common mistakes

Sending the flag as a string such as "1" is a type mismatch for an integer field.

Version history

Added in OpenRTB 2.2, last present in 2.2. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.2	integer	No	No

Versioned rules that name this field

openrtb.2.2.regs.coppa OpenRTB 2.2 added COPPA regulation signaling.

Related fields

Other Regulations fields

ext

For a walkthrough of the whole object, read Privacy signals.