Qty object
Qty states how many billable impressions one ad play represents when a screen is seen by several people at once, mainly in digital out-of-home. It sits at imp.qty, carries the multiplier and who measured it, and was added in OpenRTB 2.6-202211 together with the DOOH object.
How it is used
The bid price is still a CPM, so the multiplier converts a bid into a cost per play. Because the audience delivered can differ from the estimate at auction time, notice URLs can carry the ${AUCTION_MULTIPLIER} macro, which expands to the quantity actually won and should never exceed the multiplier sent in the request.
Fields
| Field | Type | Requirement | Since | Status |
|---|---|---|---|---|
ext | object | Optional | 2.6-202309 | Current |
multiplier | float | Required | 2.6-202211 | Current |
sourcetype | integer | Recommended | 2.6-202211 | Current |
vendor | string | Conditional | 2.6-202211 | Current |
Where it sits
Contained in: Imp.
All objects
The field reference index lists every OpenRTB 2.x object.